The Sotheby’s International Realty® brand harnesses the worldwide recognition and prestige of the Sotheby’s name. Auctioneers since 1744 with a fine tradition of marketing the world’s most cherished possessions, Sotheby’s is now an innovative global art business serving the most discerning clientele. Sotheby’s International Realty benefits from this tradition and innovation through equity in the Sotheby’s brand name and marketing collaboration.
A True Global Network
The Sotheby’s International Realty® network is an exclusive association of high-quality residential brokerage companies throughout the world. Additionally, a Global Referral System connects the Sotheby’s International Realty network to facilitate the thousands of referrals that occur annually among our offices.
Property Advertising: Exclusive Access
Exclusive agreements with the world’s most influential media partners provide unique access for firms to place print and digital property ads that target qualified buyers for your home. That includes mainstream partners such as the New York Times and the Wall Street Journal, as well as lifestyle-focused partners such as Ocean Living and Country Life.
Strategic placement and unique positioning of your home’s best features are critical in securing the right audience to not only preview our home online, but to take the next step in their home search. The Sotheby’s International Realty® brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com. To measure results of this exposure, the brand provides a property report including view and inquiry statistics for each partner site to effectively illustrate the activity a property receives online. This keeps our homeowners informed of our marketing efforts every step of the way.